Eye to Eye

New York based Photographer Andrew Zuckerman – famous for his human portraits in Wisdom, and his animal portraits in Creature – brought both together for a series of images for the United Nation’s Lion Share Fund’s first global campaign.

Motivated by a desire to bridge humankind’s separation from nature, ‘Eye to Eye’ aims to rekindle that connection with the wild through images that convey a sense of inter-dependence, a ‘meeting of minds’ – ‘a deep love’  and ‘complete and utter trust’.

There is a shared responsibility to protect nature for the wellbeing of people now and in the future. The ‘Eye to Eye’ campaign underscores the importance of collective action to conserve and effectively manage scarce natural resources, entwining people and planet.

Launched at the  IUCN World Conservation Congress during a Lion’s Share event, ‘Eye to Eye’ is live in the US (New York-Times Square & Chicago), UK (London), and Australia (Sydney & Perth). The Lion’s Share is also working on bringing the images to key audiences in Africa and Asia through 2022.

With these series of images, we are asking the public to actively support the brands that have joined The Lion’s Share. The Lion’s Share is a unique platform for advertisers/brands to take leadership in effecting the necessary behavioural changes by businesses and consumers to conserve species and their habitats for humanity, and give back by donating just 0.5% of media spend every time an animal appears in an ad.