A Fire Inside
NRMA Insurance
In 2021, together with Finch and NRMA we released A FIRE INSIDE – a feature documentary and a book. The film and the book were designed to engage Australia in the incredible story of the power of help as witnessed during the Black Summer bushfires, and also as ‘the lightning strike’ for the formation of the Australian Resilience Corps – a national movement in partnership with Minderoo Foundation designed to mobilise Australia’s largest contingency of volunteers and prepare and protect Australian communities from future natural disasters.
During the making of the film ‘A Fire Inside’ first responders from NRMA and Minderoo met, and the idea for the formation of a new Resilience Corps was born. The film ended with a call to action to join the newly formed Australian Resilience Corps. The Resilience Corps has become the fastest growing volunteer organisation in Australia. Educational materials based on the film were created and mapped to the Australian high school curriculum, reaching approximately 10,488 students to date. 44,000 people accessed the A Fire Inside website in the first 3 months, which provided resources to Give and Get Help.